McDonald's Suomi 2025

Commissioned by NORD DDB Helsinki, I created a series of illustrations for McDonald’s Finland's social media as well for May Day's (Vappu) cover art for the mobile game.

The first set was designed for Instagram, reflecting a bright, cheerful and playful colors with soft shapes for each time of the year: Vappu, Fall ect...

The final four artworks were created for McDonald’s Vappu mobile game, serving as background and cover visuals that brought a festive tone to the gameplay.

This project allowed me to merge digital illustration and brand storytelling in a lighthearted, celebratory way — in line with McDonald’s energetic visual identity.